Invitation-Only Exhibition Taps Expanding Trends for Foreign Investment, Immigration & Tourism in Seattle/Bellevue
Executives of Realogics Sotheby’s International Realty (RSIR), the Pacific Northwest’s largest affiliate within the global real estate network, announced last Wednesday their sponsorship of the 2014 LPS (Luxury Properties Showcase) in Shanghai at the Marriott City Centre on December 12 – 14. By invitation, RSIR and Sotheby’s International Realty affiliates cohosted a flagship exhibition booth representing Canada, Washington State, San Francisco, Los Angeles, New York and San Diego. In addition to greeting 5,000 tradeshow attendees at the booth, RSIR provided a primetime presentation on the Seattle/Bellevue metro area markets following the opening ceremonies on December 12.
“We are witnessing exponential increases of Asian homebuyer interest in the Pacific Northwest, especially from Mainland China,” says Dean Jones, President & CEO of RSIR. “There’s a difference between advertising on a website and attending overseas events like this. Clicks don’t create relationships. We choose to build demand up stream at the source and promote our region as an alternative to traditional gateway cities on the West Coast.”
Making this his third delegation tour of Mainland China in 2014, Jones also attended the LPS in Beijing on May 16-18 and was a guest during the official Grand Opening ceremonies of Beijing Sotheby’s International Realty (BSIR) on October 10. He cites numerous trends driving foreign direct investment within the Seattle/Bellevue metro area and highlights the region’s immediate access to Asia (the closest mainland port with numerous and expanding airline service), a pristine natural environment and an enviable lifestyle, renowned private and public schools, a booming economy, and no state income taxes. The relative affordability of homes and their high propensity for capital appreciation are also key attractions to savvy overseas investors.
Attending the 2014 LPS in Shanghai is just the latest initiative launched by RSIR while targeting overseas buyers. The firm recently launched a market comparison website at www.DragonandthePearls.com, hosted the Pacific Rim Real Estate Summit for the Asian Real Estate Association of America (AREAA), and has established the RSIR “Asia Desk” – a collective of specialized brokers fluent in Asian languages, cultures and logistics, which are necessary when working with international buyers. RSIR is also advertising with Chinese newspapers and leveraging social media networks that target the Chinese population in Washington and in China.
Numerous RSIR publications were distributed during the LPS Shanghai including The Collection Magazine, an informative handout entitled The Investment Capital of the Pacific Northwest, a Luxury Homes Map of RSIR listings for sale, and an Extraordinary Properties portfolio of farm and ranch properties in Washington State. Additionally, RSIR provided feature editorial content within the Mansion Plus Magazine to be distributed by BSIR online and during the LPS event. This luxurious publication will also be onboard Deer Jet planes – the largest private jet charter in Asia, within HNA Resorts, and will be viewed in the first class lounges of Hainan Airlines throughout China.
The Hurun Report, an opinion leader on affluent Chinese consumers, reports a majority of millionaires in China seek to invest in and plan to immigrate to North America. Meanwhile a recent decision by the Obama Administration to extend short term visas from one year to ten years for Chinese nationals increased the demand to own a home overseas without immigrating. According to The National Association of Realtors and AREAA research, foreign home buying in the US is expected to surpass $92 billion in 2014 led by Canadians in total unit volume, however, Chinese buyers will represent the fastest growing and greatest dollar volume.
To learn more about LPS Shanghai visit: http://shanghai.lps-china.com/en