Marketing



Local Marketing

Local Print Advertising

We have access to preferred print advertisement publications and placements with the best throughout the Pacific Northwest. We develop custom media buys dedicated to the goals of our clients uniquely targeted to the appropriate buyer profile. Our in-house design team offers a diverse range of property ad design formats from premium custom ads envisioned uniquely for a property to cost-effective cooperative ads leveraging our local Sotheby’s International Realty platform. A broad range of local media includes LUXE magazine, Alaska Airlines, Luxury Real Estate Magazine, Puget Sound Business Journal and our own custom Collection magazine.

 


TheCollection

The Collection

Realogics Sotheby’s International Realty leverages their award-winning marketing talents and produces a custom magazine designed for the connoisseurs of life. The Collection magazine features 100 pages of living well in the Northwest. Discover the vision behind our company and our brand, experience the passion of our people who artfully unite extraordinary properties with extraordinary lives, both locally and globally.

Our unique distribution includes being poly bagged with LUXE magazine and distributed to their top wealthiest subscribers, displayed at private airports from Seattle, Portland, Palm Springs, San Francisco to San Diego and Phoenix and Realogics Sotheby’s International Realty’s top clientele.

Read the latest Collection Magazine here.

 


ECampaigns

Targeted E-Campaigns

Exclusive to Realogics Sotheby’s International Realty is a partnership with Rezora, a company that offers industry leading electronic campaigns that are unique, professionally designed, relevant to the consumer and still protect the privacy of the broker’s client list. While the industry average is around 11% open rate, our custom campaigns typically offer a 35‐40% open rate. It’s a winning combination that’s making a quantifiable difference on getting a home sold.

 
 


 
AsianInfluence

Asian Influence

Sotheby’s International Realty offers an exclusive opportunity to advertise in the LP Luxury Properties magazine reaching a top tier clientele in the Chinese market. All property information is translated into Mandarin Chinese with key placements in private airports, CEOs, high net-worth clientele. Realogics Sotheby’s International Realty specializes in developing media plans to attract discerning Asian buyers considering investment opportunities.

 

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